Drake / OVO
Live Concert Visuals
Premium OVO live concert visuals for NBA All-Star Weekend and ongoing performances.
- Client
- Drake / OVO
- Project
- Drake OVO Live Concert Visuals
- Services
- Art Direction3D Design3D AnimationMotion Design
- Deliverables
- OVO Owl Live VideoOVO Pom Pom Live VideoOVO Omega Live VideoOVO Type Live Video
Overview
AT Agency partnered with OVO and Virgil Abloh to architect the visual identity for Drake's headlining performance during NBA All-Star Weekend.
We delivered a suite of high-octane 3D visuals designed to transform the arena into an immersive, branded atmosphere - centered on blending the iconic OVO identity with the high energy aesthetic of professional basketball.
Under Abloh's creative direction, the visuals utilized atmospheric lighting and dynamic renders to create a seamless bridge between the music and the stage design. Our team provided art direction and technical motion design, developing a cinematic visual language that felt both street-luxury and monumental.
The result was a high impact sensory experience that captured the intersection of sport, luxury music and cutting edge digital stagecraft.
OVO Owl Live Visual
The OVO Owl comes to life in 3D, with metallic gold textures and dynamic lighting that amplify its stage presence. Every movement is designed to capture the energy of Drake's performance, immersing the audience in the world of OVO.
OVO Pom Pom Live Visual
High-fidelity motion graphics sync seamlessly with the beat, reflecting light and energy across the stage. The Pom Pom visuals bring elegance, rhythm and a sense of luxury street style to the live show experience.
OVO Omega Live Visual
Blending classical symbolism with modern minimalism, the Omega visuals create a monumental backdrop. Shape and depth guide the audience's focus, integrating seamlessly with the stage design and Drake's brand narrative.
OVO Type Live Visual
A reflective shimmer moves across the 3D “Octobers Very Own” typography, creating a polished light sweep that evolves with the rhythm of the performance - turning the text into a living stage element.
From the Arena
The Challenge
Blend the iconic OVO identity with the high energy aesthetic of professional basketball for a headlining arena performance.
Our Approach
Under Virgil Abloh's creative direction, atmospheric lighting and dynamic 3D renders bridge the music and the stage design - a visual language both street-luxury and monumental.
The Result
A high impact sensory experience capturing the intersection of sport, luxury music and cutting edge digital stagecraft.
Credits
- Client
- Drake / OVO
- Creative Direction
- Virgil Abloh
- Agency & Production
- AT Agency
- 3D Design & Animation
- Ash Travers