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Adidas

NMD R1 to R2 Morph

Shoe morph animation for the global launch campaign and digital retail displays.

Client
Adidas
Project
Adidas NMD R1 R2 Shoe Morph Animation
Services
Creative Direction3D Modeling3D AnimationMotion Design
Deliverables
NMD R1 to R2 Morph FilmSocial Media TeasersRetail Display Visuals

Overview

AT Agency partnered with Adidas, in collaboration with The 88 / Annex, to architect a seamless visual transition between two generations of the iconic NMD silhouette.

We delivered a high fidelity 3D animation designed to highlight the evolution of the R1 into the R2, emphasizing the morphing technology and updated design language of the sneaker.

The project centered on technical precision - ensuring the knit textures, Boost midsole and structural elements transitioned fluidly. Using photorealistic rendering and dynamic motion, the visuals captured the sleek, nomadic aesthetic the NMD line is known for, creating a bridge between heritage design and future innovation.

Our team provided creative direction and technical motion design, developing a cinematic visual language that felt both technical and organic.

NMD R1 to R2 Morph Film

The transition from R1 to R2 was more than a technical shift; it was a visual representation of Adidas' commitment to constant evolution - every frame engineered to honor the past while defining the next generation of nomadic style.

Key Sequences

The Primeknit Morph

A granular 3D transition where the R1 pattern evolves into the R2's distinct textures in real-time.

Structural Evolution

Detailed close-ups of the EVA plugs and Boost material shifting to reflect the R2's streamlined silhouette.

Retail Optimization

Final assets optimized for wide-format retail LED walls and social platforms, ensuring crisp detail for global sneaker enthusiasts.

Selected Frames

Adidas NMD morph animation frame 1
Adidas NMD morph animation frame 2
Adidas NMD morph animation frame 3
Adidas NMD morph animation frame 4
Adidas NMD morph animation frame 5
Adidas NMD morph animation frame 6
Adidas NMD morph animation frame 7
Adidas NMD morph animation frame 8
Adidas NMD morph animation frame 9
Adidas NMD morph animation frame 10
Adidas NMD morph animation frame 11
Adidas NMD morph animation frame 12

The Challenge

Architect a seamless visual transition between two generations of the iconic NMD silhouette for a global launch.

Our Approach

Technical precision - ensuring the knit textures, Boost midsole and structural elements transitioned fluidly through photorealistic rendering and dynamic motion.

The Result

A high impact digital experience that launched the next chapter of the NMD legacy through cutting edge 3D storytelling.

Credits

Client
Adidas
In Collaboration With
The 88 / Annex
Agency & Production
AT Agency
Creative Direction
Ash Travers