Nike / LeBron James / Kith
Long Live the King
Premium 3D shoe animations for the Nike LeBron James x Kith collection.
- Client
- Nike / LeBron James / Kith
- Project
- Nike LeBron James x Kith Campaign
- Services
- Creative Direction3D Modeling, Texturing & Lighting3D AnimationMotion DesignSound Design & Audio Production
- Deliverables
- Performance XV: Rose Gold Feature VideoLifestyle XV: Stained Glass Strap System Focus VideoLifestyle XV: Concrete Strap System Focus Video16:9 Horizontal, Square and Vertical Formats
Overview
AT Agency executed the full visual development and production for the Nike LeBron James x Kith collaboration, delivering premium 3D animations built to elevate the digital launch of the LeBron XV collection.
We translated three colorways across two versions of the LeBron XV into a connected motion system: the Performance XV in Rose Gold, and the Lifestyle XV in Stained Glass and Concrete. For the Performance version we developed technical animation around the central zipper and versatile lacing options; for both Lifestyle colorways we modelled and animated the removable strap systems.
Detailed lighting and refined motion design preserved the faint rose upper and metallic rose gold details of the Performance XV, the burgundy, navy, sail and olive knit of Stained Glass, and the black, grey, sail and white palette of Concrete. Custom sound design and audio gave each animation its own pace while maintaining a consistent campaign language.
AT Agency led creative direction, visual development and end-to-end production, shaping a cinematic motion language that positioned the collection as both performance-heavy and luxury-driven - delivered in vertical, horizontal and square formats for a global social and digital launch.
Performance XV: Rose Gold
We animated the Performance XV to demonstrate its adaptable lacing system and central zipper while keeping the faint rose upper and metallic rose gold details clear through every rotation and transition. Controlled lighting, precise material work and custom motion gave the technical demonstration a refined campaign finish.
Lifestyle XV: Stained Glass
For the Stained Glass Lifestyle XV, we built the animation around the removable strap system and multicolor knit. Burgundy, navy, sail and olive remain legible as the shoe turns, with measured camera movement and lighting revealing the construction without distracting from the colorway.
Lifestyle XV: Concrete
The Concrete Lifestyle XV film focuses on the removable strap system and the contrast within its black, grey, sail and white palette. Close framing, restrained motion and tactile lighting make the knit, overlays and fastening details readable from multiple angles.
Social Cutdowns - Vertical
Credits
- Client
- Nike / LeBron James / Kith
- Agency
- AT Agency
- Creative Direction
- Ash Travers
- Production
- AT Agency
- 3D Modeling
- Denis Lapshin
- 3D Design
- Frederico Martins
- 3D Animation
- Pedro Gajardo
- Sound Design
- Stefan Todorovic