NIKE LEBRON JAMES X KITH
Premium 3D Shoe Animations
for the Nike LeBron James x Kith "Long Live the King" Collection
Project
Nike LeBron James x Kith Campaign
Client
Nike / Lebron James / Kith
Services
Creative Direction
3D Modeling, Texturing & Lighting
3D Animation
Motion Design
Sound Design & Audio Production
Deliverables
Performance XV: Multi-Lacing System Feature Video
Lifestyle XV: Concrete Strap System Focus Video
Lifestyle XV: Stained Glass Strap System Focus Video
16:9 Horizontal, Square, and Vertical Formats
AT Agency executed the full visual development and production for the Nike LeBron James x Kith collaboration, delivering premium 3D animations designed to elevate the digital launch of the LeBron James XV collection.
We focused on translating the distinct design languages of three unique silhouettes: the Performance XV, Lifestyle XV: Concrete, and Lifestyle XV: Stained Glass into high impact motion visuals. For the Performance shoe, we developed specific technical animations to showcase the versatile lacing options, while for the Lifestyle editions, we modeled and animated the strap systems, highlighting the intersection of elite utility and high fashion aesthetics.
Using detailed lighting and refined motion design, the animations emphasized the raw, tactile textures of the "Concrete" colorway and the vibrant, reflective qualities of the "Stained Glass" edition. To complete the immersive experience, we produced custom sound design and audio for each asset, ensuring the sonic environment matched the high energy, premium aesthetic Nike and Kith are known for.
AT Agency led the creative direction, visual development, and end to-end production, shaping a cinematic motion language that positioned the collection as both performance heavy and luxury driven. The final assets were produced in multiple variations: including vertical, horizontal, and square formats to amplify the global launch across social campaigns and digital marketing platforms.
The result is a polished set of motion visuals that capture the intersection of athletic innovation, street luxury, and modern digital storytelling.
Performance XV: Multi-Lacing System Feature Video
We captured the dynamic engineering behind the Performance XV, emphasizing its multi-lacing system and responsive silhouette. Motion design highlights every functional detail, from support straps to traction patterns, creating an animation that mirrors the intensity of LeBron’s performance on the court. Custom sound cues accentuate movement, delivering a digital experience that feels alive and athletic.
Lifestyle XV: Concrete Strap System Focus Video
The Concrete edition blends lifestyle appeal with technical storytelling. We elevated its premium materials through subtle lighting, reflective surfaces, and kinetic motion that emphasizes structure and texture. The animation communicates both wearability and collectibility, allowing fans and followers to appreciate every strap, panel, and stitch from all angles.
Lifestyle XV: Stained Glass Strap System Focus Video
For the Stained Glass edition, we embraced its bold aesthetic with cinematic animations that dramatize color, transparency, and intricate overlays. Every visual element tells a story of craftsmanship and collaboration, while custom audio and motion cues enhance the luxurious feel. The end result is a showcase that transforms the shoe into a collectible experience.
The LeBron James x Kith project delivers a fully realized visual narrative across every silhouette, translating premium design into motion. Each shoe was treated with bespoke animation, sound design, and lighting to highlight its unique story, while all assets were optimized for multiple formats: horizontal, vertical, square, and social friendly cuts. The result is a seamless, high-impact suite of digital content that amplifies the collaboration and extends its reach across every platform.
Client
Nike / LeBron James / Kith
Agency
AT Agency
Creative Direction
Ash Travers
Production
AT Agency
3D Modeling
Denis Lapshin
3D Design
Frederico Martins
3D Animation
Pedro Gajardo
Sound Design
Stefan Todorovic