VOLKSWAGEN

Interactive Car Selector
for the Volkswagen.com Global Web Experience

Project
Volkswagen Interactive Web Experience

Client
Volkswagen

Services
3D Design & Modeling
Compositing
Post-Production

Deliverables
Interactive Vehicle Assets
360° Exterior/Interior Rotations
Custom Environment Designs
Web-Optimized Asset Exports (GLB/GLTF)

In collaboration with Deutsch LA, the project involved 3D design and post-production for an immersive vehicle configurator developed for Volkswagen. The project was designed to transform the traditional "build-your-own" web tool into an immersive experience that allows users to customize their vehicle with showroom level detail.

The technical focus was on bridging the gap between high end CGI and real time web performance. My role involved:

3D Design: Develop 3D assets and scenes that maintain visual integrity across all environments and configurations.
Post-Production & Compositing: Crafting dynamic environments and lighting rigs to ensure the vehicles looked naturally integrated into multiple background settings (Urban, Nature, and Studio).
Interactive Optimization: Refining 2D/3D assets for web-interactive use, ensuring smooth 360° rotations and seamless transitions between interior and exterior views without sacrificing texture quality.

The final interactive suite provides a polished, responsive interface where users can change models, colors, and features in real-time. This project successfully elevated the Volkswagen digital ecosystem, offering a tactile and premium shopping experience that drives user engagement and conversion.

To showcase the interactive vehicle configurator developed for Volkswagen, a series of motion assets were produced highlighting the platform’s environments and customization features.

The visuals demonstrate how users can explore vehicles in a dynamic digital showroom, switching between models, colors, and environments while maintaining cinematic lighting and high fidelity detail.

Designed for digital presentation and campaign support, the content emphasizes the seamless blend of real time interaction and premium CGI, translating the vehicle configuration experience into a polished visual narrative suitable for web, social, and brand marketing channels.