DRAKE
Premium Drake OVO Live Concert Visuals
for the NBA All-Star Weekend and ongoing performances
Project
Drake OVO Live Concert Visuals
Client
Drake / OVO
Services
Art Direction
3D Design
3D Animation
Motion Design
Deliverables
OVO Owl Live Video
OVO Pom Pom Live Video
OVO Omega Live Video
OVO Type Live Video
AT Agency partnered with OVO and Virgil Abloh to architect the visual identity for Drake’s headlining performance during NBA All-Star Weekend. We delivered a suite of high-octane 3D visuals designed to transform the arena into an immersive, branded atmosphere.
The project centered on blending the iconic "OVO" identity with the high energy aesthetic of professional basketball. Under Abloh’s creative direction, the visuals utilized atmospheric lighting and dynamic renders to create a seamless bridge between the music and the stage design.
Our team provided art direction and technical motion design, developing a cinematic visual language that felt both "Street-Luxury" and monumental. Key sequences included:
OVO Owl Live Visual: A centerpiece 3D render of the iconic OVO Owl mascot, reimagined with metallic gold textures in a minimal framing.
OVO Pom Pom Live Visual: High fidelity motion graphics featuring dynamic, reflective textures that shine during display.
OVO Omega Live Visual: A fusion of Greek-inspired symbolism and architectural minimalism, designed for high-impact display on massive LED arrays.
OVO Type Live Visual: Precision-engineered motion “Octobers Very Own” typography utilizing bold, structural layouts to anchor the performance’s narrative.
The result was a high impact sensory experience that captured the intersection of sport, luxury music, and cutting edge digital stagecraft.
OVO Owl Live Visual
The OVO Owl comes to life in 3D, with metallic gold textures and dynamic lighting that amplify its stage presence. Every movement is designed to capture the energy of Drake’s performance, immersing the audience in the world of OVO.
OVO Pom Pom Live Visual
High‑fidelity motion graphics sync seamlessly with the beat, reflecting light and energy across the stage. The Pom Pom visuals bring elegance, rhythm, and a sense of luxury street style to the live show experience.
OVO Omega Live Visual
Blending classical symbolism with modern minimalism, the Omega visuals create a monumental backdrop. Shapes and depth guide the audience’s focus, integrating seamlessly with the stage design and Drake’s brand narrative.
OVO Type Live Visual
A reflective shimmer moves across the 3D Octobers Very Own typography, creating a polished light sweep that evolves with the rhythm of the performance. The metallic surface catches and refracts light transforming the text into a living stage element that reinforces the OVO identity while adding depth to the visual environment.
Pre-performance video by Virgil Abloh showcasing lighting, visuals and stage design.
Live Performance video by LeBron James.
These visuals together define the Drake OVO live experience, blending bold brand identity, dynamic motion, and immersive stage design to create a show that is as visually striking as it is unforgettable.
Client
Drake / OVO
Creative Direction
Virgil Abloh
Agency
AT Agency
Production
AT Agency
3D Design & Animation
Ash Travers