Volkswagen

Interactive Car Selector

3D design and post-production for the Volkswagen.com global web experience.

Client: Volkswagen
Project: Volkswagen Interactive Web Experience
Services: 3D Design & ModelingCompositingPost-Production
Deliverables: Interactive Vehicle Assets360° Exterior/Interior RotationsCustom Environment DesignsWeb-Optimized Asset Exports (GLB/GLTF)

Overview

In collaboration with Deutsch LA, AT Agency led 3D design and post-production for an immersive vehicle configurator developed for Volkswagen - turning the build-your-own web tool into a showroom-grade experience.

The project was designed to transform the traditional "build-your-own" web tool into an immersive experience that allows users to customize their vehicle with showroom-level detail. The technical focus was on bridging the gap between high-end CGI and real-time web performance.

AT Agency developed 3D assets and scenes that maintain visual integrity across all environments and configurations, crafted dynamic environments and lighting rigs so the vehicles looked naturally integrated into Urban, Nature and Studio settings, and refined 2D/3D assets for web-interactive use - ensuring smooth 360° rotations and seamless transitions between interior and exterior views without sacrificing texture quality.

The final interactive suite provides a polished, responsive interface where users change models, colors and features in real time. The project elevated the Volkswagen digital ecosystem, offering a tactile, premium shopping experience that drives engagement and conversion.

Interactive Car Selector

A series of motion assets highlighting the platform's environments and customization features. Users explore vehicles in a dynamic digital showroom - switching between models, colors and environments while maintaining cinematic lighting and high-fidelity detail.

Selected Frames

Volkswagen configurator - interactive car selector interface

Volkswagen vehicle - real-time 3D customization frame

Volkswagen vehicle - urban environment configuration

Volkswagen vehicle - studio lighting configuration

Volkswagen configurator - exterior 360° rotation frame

Volkswagen configurator - interior view frame

Volkswagen vehicle selector - silver SUV coastal environment

Volkswagen vehicle selector - gray hatchback city environment

Volkswagen vehicle selector - green hatchback sunset environment

Volkswagen vehicle selector - gold Beetle Dune city environment

The Live Website Experience

Volkswagen vehicle selector live website interface — A look at the Volkswagen vehicle selector in context, where visitors could explore models, colors, and exterior and interior views.

The Challenge

Transform the traditional build-your-own web tool into an immersive experience that lets users customize their vehicle with showroom-level detail.

Our Approach

Bridge high-end CGI and real-time web performance - developing 3D assets and scenes that hold visual integrity across every environment and configuration.

The Result

A polished, responsive interactive suite where users change models, colors and features in real time - elevating the Volkswagen digital ecosystem.

Credits

Client: Volkswagen
Agency: Deutsch LA
Production: Deutsch LA
3D Design & Post: AT Agency