Kevin Hart / Proximo Spirits
Little Kev AR Experience
An interactive AR 3D animated Kevin Hart character, launched in restaurants across the United States.
- Client
- Kevin Hart / Proximo Spirits
- Project
- Little Kev AR Experience
- Services
- Creative DirectionAR 3D AnimationAI IntegrationInteractive Experience
- Deliverables
- Interactive AR Experience3D Animated Character FilmsIn-Restaurant Campaign Spot
Overview
AT Agency partnered with Proximo Spirits and H3M to bring Kevin Hart to restaurants across the United States as “Little Kev” - an AR 3D animated character guests could actually interact with.
The campaign centered on a 3D animated Kevin Hart character with custom movements - expressive, stylized and built to feel like Kevin, not a caricature of him. Little Kev anchored a fully interactive experience for Gran Coramino, the tequila brand Kevin Hart founded with Proximo Spirits.
Beyond the animation, the experience included AI interactive actions and questions that Little Kev answered for customers in character - turning a branded moment into a genuine conversation at the table.
The campaign was launched in restaurants across the United States, pairing the interactive experience with character films and an in-restaurant spot.
01
The In-Restaurant Spot
Little Kev on the table at Applebee's, Gran Coramino in hand: the in-restaurant spot that invited guests into the interactive experience.
02
Character Films
“Hold Up, Hold Up” and “Listen, Listen, Listen”: two Little Kev films that carried the character's voice, cadence and comedic timing into the campaign.
03
The Interactive Experience
The full interactive experience, captured end to end: guests stepped into Little Kev's world, played along with brand trivia and heard his custom answers in real time.
Key Sequences
Little Kev, Animated
A 3D animated Kevin Hart character built with custom movements - expressive, stylized and true to his energy on screen.
AI-Driven Interaction
Interactive actions and questions that let customers talk with “Little Kev” - and receive custom, in-character answers in return.
Restaurant Rollout
The experience launched in restaurants across the United States, turning tabletop moments into brand conversations for Gran Coramino.
Selected Frames
The Challenge
Give restaurant guests a reason to engage with Gran Coramino - through Kevin Hart himself, wherever the campaign reached them.
Our Approach
Build an AR 3D animated “Little Kev” with custom movements and AI-driven interactions, so every guest could ask questions and get Kevin's answers.
The Result
An interactive campaign launched in restaurants across the United States - character films, an AI-powered experience and an in-restaurant spot working as one.
Credits
- Client
- Kevin Hart / Proximo Spirits
- Agency
- H3M
- Creative Direction
- Ryan Brant
- Production
- H3M / AT Agency