Husky
Husky at DrinkTec
An immersive brand experience built around interactive storytelling and precision engineering.
- Client
- Husky
- Project
- Husky at DrinkTec
- Services
- Creative Direction2D/3D AnimationMotion GraphicsCompositingUI/UX Design for Interactive Displays
- Deliverables
- Interactive Trade Show DisplaysHusky Tooling Chapters 1, 2 and 3 AnimationsHigh-Resolution 3D Motion Graphics & Micro AnimationsMarketing & Promotional ContentInteractive Optimization for Large-Scale Hardware
Overview
AT Agency partnered with Virtual Wild and H3M to develop an immersive brand experience for Husky at DrinkTec.
A suite of interactive displays and web interfaces translated Husky's industry-leading technology into a modern, user-centric digital environment. Detailed 3D animation, compositing and motion graphics brought the precision of the company's engineering to life at exhibition scale.
The system ranged from micro animations to large-format display content, each asset optimized for high-performance interactive hardware and web accessibility while maintaining a cohesive cinematic visual language.
Interactive Tooling Chapters
01
Tooling Chapter 1
02
Tooling Chapter 2
03
Tooling Chapter 3
Recognition
NYX Awards for Advertising & Design
Winner - Trade Show Booth Design
Winner - Interactive Ad Design
Vision
Translate Husky's industry-leading technology into sleek, high-impact motion visuals and interactive touchpoints that reveal the precision behind its engineering.
Execution
AT Agency shaped a cinematic motion language across detailed 3D animation, compositing, micro animations and large-scale display content optimized for interactive hardware and the web.
Result
A sophisticated exhibition narrative at the intersection of industrial innovation and digital storytelling, recognized with two NYX Awards for Advertising & Design.
Credits
- Client
- Husky
- Agency
- Virtual Wild
- Creative Direction
- Cole Wiser
- Production
- H3M AT Agency