HUSKY

Husky at DrinkTec
An Immersive Brand Experience

Project
Husky at DrinkTec

Client
Husky

Awards
NYX Awards for Advertising & Design:
✦ Winner: Trade Show Booth Design
✦ Winner: Interactive Ad Design

Services
Creative Direction
2D/3D Animation
Motion Graphics
Compositing
UI/UX Design for Interactive Displays

Deliverables
Interactive Trade Show Displays
Husky Tooling Chapters 1,2 and 3 Animations
High-Resolution 3D Motion Graphics & Micro Animations
Marketing & Promotional Content
Interactive Optimization & Delivery for Large-Scale Hardware

Collaboration
AT Agency partnered with Virtual Wild and H3M to develop an immersive brand experience for Husky at the DrinkTec exhibition, creating a suite of interactive displays and web interfaces that redefined trade show engagement. The project was recently recognized with two NYX Awards for Advertising & Design in the categories of Trade Show Booth Design and Interactive Ad Design.

Vision
The objective was to translate Husky’s industry-leading technology into a series of sleek, high-impact motion visuals and interactive touchpoints. By utilizing advanced 3D animation, detailed compositing, and dynamic motion graphics, the project highlighted Husky’s precision engineering within a modern, user-centric digital environment.

Execution
AT Agency provided comprehensive creative direction and visual development, shaping a cinematic motion language that bridged the gap between physical exhibition space and digital interaction. We delivered a cohesive set of assets, ranging from micro animations to large scale display content: all optimized for high-performance interactive hardware and web accessibility.

Result
The final experience delivered a sophisticated, award-winning narrative that captured the intersection of industrial innovation and modern digital storytelling, significantly amplifying Husky’s presence on the global stage.